The Project

This research study aimed to understand how the owners of very small businesses (under 50 employees) were impacted by Covid, including how it affected their bottom lines and influenced their mindsets and approaches to running their businesses in the long term. By conducting qualitative interviews with 10 individual business owners, we sought to unearth unique perspectives to help the insurance industry discover new and novel ways of sustaining and supporting them as they attempted to navigate the new normal brought about by the pandemic.

My Role

• designed and planned the research 
• acted as project manager, creating a project plan and overseeing its execution
• conducted desk research on the impact of Covid on small business owners
• recruited and personally interviewed the research participants
• collaborated with a strategist to conduct the research analysis, formulate insights, and uncover opportunities for insurers
• collaborated with a designer to develop creative direction and design and layout report
• wrote the report