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Understanding the Gen Z value gap in insurance
This blog post was written to share early insights and quotes from Cake & Arrow’s in-progress research study on Gen Z and financial stability, with a focus on how this generation perceives the value of insurance. Designed for a wide insurance industry audience—including CX leaders, brokers, and P&C carriers—the post explores the disconnect between Gen Z’s financial reality and the way insurance products are positioned today. It was also featured in Cake & Arrow’s monthly newsletter, The Slice, as part of a broader spotlight on generational shifts in financial attitudes.