The project

This report was designed to gain insight into how the experience of homeownership across America is being impacted by climate change, with a specific focus on how homeowners think about insurance in relation to increased climate-related risk. The goal was to be able to offer insurance carriers not only deeper insights into customer mindsets around climate change and insurance but also tangible opportunities for how they can better support homeowners under new climate conditions.

My role

As the project lead I ...

• designed the research
• acted as project manager, creating a project plan and overseeing its execution
• conducted market research on the current state of climate change and insurance
• recruited and personally interviewed the research participants
• collaborated with a strategist to conduct the research analysis, formulate insights, and uncover opportunities for insurers
• collaborated with a designer to develop creative direction and layout report
• wrote the 40-page report