The Project

Invited by PIMA, a community for executive leaders and innovators in the insurance affinity market, to speak at their annual winter insights conference, this presentation deck provides an overview of Cake & Arrow's generative research practice and shares findings and insights from a generative research study we conducted around employee burnout and the study's relevance to the insurance affinity market.

My Role

Collaborated with a designer and a senior strategist to design and create the deck. I specifically owned the second half of the deck, which includes the findings and insights from the research study that I presented at the conference.