The Project

In this research report, we used a generative research survey to uncover insights around millennial mindsets, behaviors, and attitudes toward insurance and surface opportunities for how insurers can better meet the needs of millennials, intending to explore and validate these opportunities through further research.

My Role

As the lead on this project, I ...

• Created and managed the project plan

• Designed the research, including writing and fielding the survey

• Conducted research analysis and product strategy in collaboration with a team of strategists

• Collaborated with a designer on the creative direction for the report, including information design, layout, and product design

• Wrote the report