The project

This quantitative research study was based on a survey of over 1,000 Americans in the fall of 2022 about their personal finances. The study sought to shed light on how economic uncertainty and a crowded personal finance landscape are impacting how Americans think about insurance and the role it plays in their financial stability.

My role

As the lead on this project, I ...

• designed the research study

• wrote the survey and screener questions

• conducted the research analysis

• acted as creative director, collaborating with a designer to bring the content to life

• wrote the final report