The project

This quantitative research study was based on a survey of nearly 900 skiers across America in the spring of 2020, just as the Covid-19 Pandemic was unfolding. The study sought to offer the ski industry insight into the mindsets and sentiments of skiers so that they could better understand, anticipate, and ultimately meet the needs and demands of skiers amid the pandemic, as stay-at-home orders were currently in place and the future of travel remained uncertain.

My role

As the lead on this project, I ...

• designed the research study
• wrote the survey questions
• fielded the survey
• conducted the research analysis
• collaborated with the VP of product to formulate strategic recommendations for the ski industry based on survey insights
• acted as creative director, collaborating with a designer to bring the content to life
• wrote the final report